Hello,
i'm
Eugene
I am an experienced management consultant and ambidextrous thinker with a track record of driving organizational performance and growth through the effective application of strategy, data insights and technology. I have worked extensively with senior executives from different industries to develop growth strategies, design new customer experiences, apply data analytics and accelerate business transformation. By bringing both structure and creativity to complex business problems, I enable organizations to discover new pathways for growth in a digital age. Arkolite is my personal site to connect with brands and other industry practitioners to unlock the power of digital for good.
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I graduated with First Class Honors in Computing from the National University of Singapore, obtained my MBA from INSEAD Business School, and completed the Executive Program for Growth at Stanford University. I also hold a professional certification in Digital Transformation from MIT.
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STRATEGY
Strategy is the means by which organizations create and capture value in the market. It defines where you play and how you compete. Whether the value is created organically or through acquisitions, organizations rely extensively on data to help them make smart decisions about where and how to allocate their resources. However, as business landscapes become more dynamic and complex, organizations increasingly need to balance rigorous analysis with creative adaptability. Organizations that thrive in a digital world sense and respond to change much faster than their competitors – their agility and ability to constantly innovate are key to their growth and success. My work in Strategy include:
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Futures and Innovation
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Market Sizing and Competitor Analysis
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Consumer Insight and Segmentation
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Customer Loyalty and CRM
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Customer Experience Design
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Revenue Management and Optimization
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DIGITAL TRANSFORMATION
Technology is completely reinventing the way we live, work and play today. Regardless of the industry you are in, you can be sure that technology will transform the way you operate and compete in the near future. While technology plays an essential role in increasing productivity, improving decision-making and enabling more personalized products and services, it also brings about its own set of challenges. The rapid pace of innovation, sheer number of platforms and solutions, lack of interoperability and standards can make it difficult to make the right decisions about which technology to adopt. Organizations are also held back by legacy organizational structures, ways-of-working and methods of managing talent and performance. My work in Digital Transformation include:
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Digital and Data Strategy
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Omnichannel Excellence
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Sales and Marketing Transformation
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Organizational Change
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Performance Management
ANALYTICS
Data is the heart and soul of the modern enterprise. Organizations that gather, interpret and act on data effectively can establish a massive advantage over their competitors. However, the immense volume of commercial and customer data generated by organizations makes it difficult to discern meaningful signals from random noise. While tremendously valuable, algorithms and A.I can also create black-boxes that blunt business judgment and embed unknown risks into an organization’s operations. At the same time, data security and privacy are becoming critical management issues in a world where cyber attacks and data hacks are the norm. Organizations that have robust and scalable analytical infrastructure and capabilities will thrive in a hypercompetitive world. My work in Analytics include:
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Customer and Sales Analytics
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Pricing Analytics
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Campaign Optimization
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AI and ML Solutions
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Data Visualization
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Forecasting
01 my work
02 BRANDS
RETAIL & HOSPITALITY
TECHNOLOGY
HEALTHCARE
GOVT & B2B
Skills
Customer & Marketing Strategy
Customer Experience Design
Operations Excellence
(Agile, Lean Six Sigma Black Belt)
Business Analytics and Data Strategy
(SPSS, MySQL, Excel Solver, Tableau, SAS, CRM, R, Python)
Digital Transformation
Project Management
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Qualifications
2018
Execution Program for Growing Companies, Stanford University
2018
Executive Data Science Course, John Hopkins University
2012 to 2013
Master of Business Administration, INSEAD Business School
03 EDUCATION
1999 to 2000
GCE A-Levels, Hwa Chong Junior College
2003 to 2007
Bachelor of Computing (1st Class Honours), NUS
04 Experience
KANTAR CONSULTING
2021 TO PRESENT
EPSILON
Head of Strategy & Analytics
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Epsilon is a global leader in marketing strategy, data and technology with more than 50 years of experience helping brands drive customer growth and loyalty with industry leading services and technology platforms.
2017-2018
IRIS CONCISE
Managing Director
As the Managing Director of Iris Concise, I manage the P/L and operations of our Singapore office and lead a diverse team of consulting talent to deliver growth for our clients.
2013-2015
HERE, A NOKIA BUSINESS
Regional Strategy Manager
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HERE was previously part of Nokia, offering location-based services and solutions to customers in the government, enterprise and automotive space.
2010-2012
ERNST & YOUNG
Management Consultant
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As a Management Consultant at Ernst & Young, I help organizations in the Retail, Government and Education sectors optimize business processes and performance.
2018 to 2021
Head of Digital and Marketing Effectiveness, Southeast Asia
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Kantar Consulting is a global growth consultancy that fuels business performance through strategy, data insights and technology.
2015-2016
IRIS CONCISE
Head, Marketing Effectiveness
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iris Concise is a global management consultancy focused on helping clients achieve profitable customer growth through data science.
2012-2013
INSEAD, MBA
The best one year of my life!
2008-2010
ENTERPRISE SINGAPORE
Manager, ICT Sector
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IE Singapore is a government agency responsible for promoting the internationalization of Singapore companies.
2003-2007
NUS, B.COMP (1ST CLASS)
LET'S
WORK TOGETHER
If you share a similar passion for strategy, digital technology and analytics, or would like to discuss new career and business opportunities, please drop me a note!
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You can also reach me at my business @ Arkolite